On November 8, 2017, Marwan was invited to Capital University of Economics and Business to give a lecture named “Key tips to establish your company and integrate your product / service in a new market”. As a management partner with 13 years’ consulting experience and enterprise tutor, Marwan shared his valuable experience of establishing a company in China and how to deal with cross-border business in addition to understanding differences in business behavior under different cultural backgrounds.
First of all, Marwan explained the theme of the lecture: What are the main characteristics of an entrepreneur and how does an entrepreneur carry out his own business. Then, Marwan made a detailed explanation about how to prepare the business idea as well as when and how to launch the product to the market. At the same time, Marwan also explained the importance of innovation to adapt to the new market or environment and gave many feasible suggestions for these potential entrepreneurs. The lecture was relaxed and joyful. Marwan had a frequent interaction with the 300 students present. After the lecture, for a long time the students wouldn’t like to leave. They had a heated discussion with Marwan on the issue of their interest. They also expressed their hope of having an opportunity for internship in Qadisha Group and have a deeper communication with Marwan.